Instagram is one of the most successful advertising platforms nowadays, as you may already be aware. Thanks to Instagram Stories, it has rapidly extended its user base over the past four years to 1.2 billion users.
Therefore, if you are knowledgeable about the business tools and techniques that are most effective for using this social media channel, you may succeed as an entrepreneur and earn large earnings. One of these tactics is to see what’s popular on Instagram, and in this post, we’ll show you how to accomplish it in order to expand your e-commerce business.
Here in this article, we talk about what it actually means to be trending on Instagram and we also provide you with the information and try to guide you through the steps to make your content trending on Instagram.
What Does That Mean To Be Trending On Instagram
To trend on Instagram refers to being displayed among the top results on the Explore Page (or a particular Hashtag Page) for posts (and hashtags). Why is it significant for you, the one who created these particular posts and hashtags?
It signifies that your account has a high level of visibility and that even people who are not followers can see your postings. Because the Instagram algorithms display a gallery of posts based on your interests and previous user actions, the Explore Page appears differently for every user.
A user will see more posts on the same topic on the Explore page the more topical content they consume every day. Sounds challenging? Here’s an example: If you take pleasure in pursuing K-pop content then your explore page contains posts that are related to K-pop, K-drama, Korean products, etc.
Steps To Make Your Content Trending On Instagram
If you like to see your content go trending on Instagram and top the chart of Instagram trends then there are some things you need to follow some steps to achieve what you want. Here are the steps to guide you.
1. Pick The Right Hashtags
To pick the right hashtag for your post, first, you must have a strong understanding of your business and your niche. After identifying the right hashtags for your business you can easily target your audience in a more effective way.
If you already don’t know then let me tell you that niche-based hashtags mostly have less competition than others. A total of 3-5 Accurate hashtags is more than enough and you can find them in All-Hashtag, Keywordtool, etc.
2. Produce Branded Hashtags
There is another trick that works like magic on Instagram trends and that is making your own branded hashtags. If you own a brand and you want to create its identification on Instagram then just go for it. Branded Hashtags encourage followers and viewers to follow your account and make your content trending.
3. Produce Eye-catching Content
Hashtags help your content to get reach but you can go on trending if your content has poor quality. To go on trending on Instagram you need to create eye-catching content so that more people feel related to your content.
You can use high-quality pictures and make short content to get more views. Or you can take inspiration from other big brands.
4. Tag Other Users & Locations
To attract more users and become trending you can add location tags to your content. People who like to find your content-related things in a specific location immediately get attracted to your post.
You can also tag other users who are related to your content or your business to get more organic reach to your targeted audience.
5. Find Out The Best Times To Post
If you have a business profile then there is a specific tool on Instagram that lets the users get information about the locations, age, gender, active days, and hours of your followers. With the help of that tool, you schedule your timing as per their timing.
6. Use The Instagram Explore Page
This is one of the easiest steps to follow. Just go to the Instagram Explorer page and detect popular notes, designs, themes, and concepts and apply them to your business content to attract more viewers.
7. Use The Instagram Reel’s Popularity
In 2020 Instagram introduced its reels, the 15-second micro-video, and after that, it never got off the trend. Even if in the initial stage it started as 15-second clips now in 2023 you can share 60-second long videos. And no reels become more popular than regular videos. The use of reels can market your business well.
8. Create Exciting Instagram Stories
Instagram stories are quite popular right now so you should take advantage of this popularity and make it work to get more views. Instagram stories also have many interesting features like the “add yours” feature where the followers can add their photo to a prompt created by you.
9. Combined X & Instagram Together To Promote Your Content
If you have an account on X formerly known as Twitter then do not forget to combine your content posts with both Instagram and X. And it became easier since X finally can have the same link that has been for Instagram photos. You can also share your tweets on your Instagram stories.
10. Make Use Of The Instagram Bio Link
Your interesting content can attract viewers but that doesn’t help your business if they didn’t find your website along with your Instagram content. You must insert a link to the website or the product page in the Bio area of your content. You can change the link as per your requirements.
Conclusion
To wrap it up it can be said that here in this we tried to provide you with all the information you need to know to make your content go trending on one of the most popular social media platforms among all, Instagram. Hope you like our article and hope that this article becomes helpful to you.
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